| Spring Term 2024 Introduction to Marketing - 4006 - I-E 250 |
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Prerequisites/Notes: BUEN 100 or approval of instructor Catalog Description : Students will receive a broad introduction to marketing and marketing concepts such as marketing orientations and frameworks; branding; how to price, promote, and distribute goods and services; and market research and analysis. The course emphasizes critical thinking through the debate and discussion of broader moral, sociocultural, and political aspects of the marketing process and the study of marketing from the perspective of the consumers and other stakeholders rather than strictly from the perspective of the firm. Students will gain exposure to the theoretical basis for the increasingly widespread application of technology. Throughout the course, social and emotional judgment and independent thinking are stressed. PREREQUISITES: BUEN 100 or approval of instructor Attributes: Cross-Listed Course, 200-399 Foundation/Gateway Crs
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