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Spring Term 2025 TOP: CUSTOMER ENGAGEMENT - 3902 - BUEN 295

Prerequisites/Notes: BUEN 100, Business & Society or sophomore standing, consent of instructor

Catalog Description : This course explores a variety of topics relating to business and entrepreneurship that are not addressed in regular program offerings. Possible areas for exploration will include business strategy, specialized finance courses, business and culture, non-profit management, government regulation of business, and human resources. Topics courses will be taught on the lecture/discussion model, with opportunity for team-based work. Assessment will be based on exams, papers, presentations, and group projects. The course may be repeated when the topic is different. PREREQUISITES: BUEN 100, Business & Society or sophomore standing, consent of instructor

Topic for Spring 2025: Customer-Engaged Innovation
PREREQUISITES: BUEN 100, Business & Society or sophomore standing, consent of instructor Customer-Engaged Innovation offers a blend of theory, innovation, practice, and strategy. Students will learn how to better understand customer experiences, develop customer insights, and diffuse customer learning through readings, class discussions, team projects, and engagement with with a local for-profit or non-for-profit organization. Students will methodically determine strategies for reducing customer service gaps, and create recommendations on how organizations should build a customer-centric culture.

Attributes: 200-399 Foundation/Gateway Crs

Term	Spring Term 2025	Instructors	Karen Bussone
Course	BUEN 295	Grade Mode	Standard
Title	TOP: CUSTOMER ENGAGEMENT	Final Exam
CRN	3902	Status	Active
Class Time	08:30 AM-10:15 AM TR MEMO 002	Start-End Date	Mar 31, 2025-Jun 11, 2025
Campus	Appleton Main Campus	Units	6
Course materials	View Book Information

	Maximum	Number registered
Enrollment:	Unlimited	17