| Spring Term 2026 Business Ethnography - 4144 - BUEN 240 |
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Prerequisites/Notes: BUEN 100 or ANTH 110 or instructor approval Catalog Description : Explores how scholars, corporate researchers, businesses, and entrepreneurs use ethnographic methodologies developed in anthropology like observation, participant-observation, conversation, interviews, focus groups, surveys, and user-experience research. Business Ethnography topics include why business ethnography, organizational culture and intercultural communication, cultures of doing business, how business anthropologists contribute to design, cultures of consumption, marketing, and practical and ethical guidelines for doing ethnography in the world of business. PREREQUISITES: BUEN 100 or ANTH 110 or instructor approval Attributes: Cross-Listed Course, 200-399 Foundation/Gateway Crs
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