| Spring Term 2026 Marketing Promotions & Advertising - 4169 - BUEN 451 |
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Prerequisites/Notes: BUEN 250 Catalog Description : This course explores how businesses craft and manage brand messages through advertising, public relations, sales promotions and digital media. Students will analyze strategic and ethical implications, develop skills for evaluating campaigns, and apply psychological and communication theories. Emphasizing critical thinking and collaboration, the course prepares students to integrate promotional tools effectively and build long-term brand equity. PREREQUISITES: BUEN 250 Attributes: Cross-Listed Course, 400-599 Advanced Course
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